When it comes to storytelling, Chinese illustrator and animator, Jun Cen, prefers to veer away from the obvious. His conceptual illustrations portray stories in clever and inventive ways. A wonderful example of this is his work for Plansponsor magazine. In the illustration, a diver is seen searching for obscure pearls in order to highlight the complexities of finding an ideal healthcare plan.
Cen’s innovation is also evident within his cunning use of patterns to represent ice, stone, and fur. Rather than drawing these textures by hand, he employs marbled and blotchy patterns that mimic the lighting and colors of these natural surfaces. To see more of his work and to catch a glimpse of his process, check out his blog and Vimeo.
Also worth viewing: